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Apple Silicon: Redefining Performance and Efficiency

Apple Computers based on Apple Silicon have reshaped the industry since their introduction in 2020. Built on the Arm architecture, Apple’s custom SoC (System on a Chip) design integrates CPU, GPU, and neural engines into a single powerhouse. The result? Unmatched efficiency, blazing-fast speeds, and industry-leading power management.

The transition began with the M1, a chip that set new benchmarks in performance per watt. Then came the M2, refining speed and efficiency while pushing creative workflows further. The M3 introduced cutting-edge GPU enhancements, hardware-accelerated ray tracing, and an even more efficient memory architecture. Now, the M4 is set to elevate computing once again, pushing Apple’s silicon advantage to new frontiers.

These chips are not just incremental upgrades—they are fundamental shifts in computing power. Whether for developers compiling massive codebases, video editors handling 8K workflows, or everyday users seeking unparalleled battery life, Apple Silicon delivers. With each new generation, Apple’s SoC evolution continues to outpace the competition, proving that control over hardware and software leads to extraordinary results.

The question isn’t whether Apple Silicon is the future—it’s how far it will push the limits of what’s possible and leave competitors in the dust.

MacBook Neo is the first indicator of the Ternus era

MacBook Neo Is the First Indicator of the Ternus Era

There is a particular kind of moment in Apple's history that only becomes legible in retrospect. The introduction of the original iMac in 1998 looked, to many
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Deeply Comparing the MacBook Pro M1 M2 M3 and M4 Max

Apple's MacBook Pro range is the benchmark for performance in both creative and professional workloads. This article provides a thorough comparison of the M1 Max, M2 Max, M3 Max, and M4 Max processors found in Apple's 14-inch and 16-inch
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Last Intel based Mac mini reaches Apple vintage support stage

The 2018 Mac mini, which featured significant upgrades over its predecessors, ans was the last Intel based Mac mini has recently joined Apple's vintage product list. Understanding the implications of these changes is important for users
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What is the best deal on Refurbished iPad Pros in the UK

When searching for the ideal refurbished iPad Pro in the UK, consumers face choices influenced by budget, specifications, and the condition of the devices on offer. Numerous retailers provide refurbished products in the UK, but the most
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MacBook Pro pick of the month

The UK refurbished MacBook market continues to adjust in response to Apple’s recent M4 MacBook and MacBook Pro release. Supply is healthy, but standout deals remain elusive.
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Save £500 on the latest MacBook Pro (2024)

Apple will update the MacBook Pro and other Macs with its latest M4 chip later this year, according to Bloomberg's Mark Gurman.

Which begs the question

Q: Which Apple MacBook
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How much did my M1 Mac Mini cost me over three years?

My Mac Mini was not being used much, latterly it just had a reassuring role as a disaster recovery machine for my Mac Studio, but was not actually needed anymore so I thought I'd trade it.

How did I do?
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MS Teams for Mac computers with Apple silicon

MS Teams is one of those tools that sometimes, no matter what your preference, you have to use. While there are other great alternatives like Google Meet and other not so great alternatives like Zoom, its just one of those things you
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VMware macOS guest support discontinues

Updated with some clarifications about VMware hardware version technology - August 2022 and again in January 2025

Guest operating system (GOS) support for latest macOS versions on VMware
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Find the exact processor installed in your Mac

Using sysctl to find the exact processor installed in your Mac
Maximum Mac Performance: The Best Apps for Apple Silicon

If you find yourself looking for applications optimised for Macs with Apple Silicon, you're not alone. With the transition to Apple’s M series of silicon chips (M1, M2, M3 and M4) users are on the lookout for software that can fully
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Sublime Text for macOS

Sublime Text is cross platform

Sublime Text is a proprietary text and code editor for macOS, Windows and Linux (even ChromeOS), which is very
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Installing Android Studio for Mac

Android Studio fully supports Apple silicon (arm64).

There are significant improvements for developers working on Macintosh computers based on Apple silicon devices. As a leading integrated development environment for creating
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MacBook Pro (13-inch M1 2020)

A: My opinion in July 2021 was that you should buy a MacBook Pro (13-inch, M1, 2020) with 16GB memory and 2TB SSD, Model Identifier: MacBookPro17,1. This is still a great computer but was discontinued in 2022 with the arrival of the 2021
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