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In recent years, the spectacle of the Super Bowl has transformed into a showcase of advertising for emerging technologies. But previous failures among these companies might cause us to reflect on whether to fall for the hype this time.
Having a Super Bowl Ad Became a Status Symbol for Companies Because of Apple in 1984
Apple's iconic "1984" commercial redefined Super Bowl advertising. Directed by Ridley Scott and aired only once, it created an entirely new standard for how brands could use the platform. Instead of a simple product showcase, Apple crafted a narrative-driven, cinematic masterpiece that transcended traditional marketing. The ad demonstrated that a Super Bowl commercial could be more than just an advertisement; it could be a cultural moment. From then on, securing a spot in the Super Bowl became not just a marketing decision but a status symbol, signaling industry dominance and financial prowess.
1984 Apple Macintosh Commercial (HD)
TL:DR – Apple showed leadership here, and companies followed. Not all with success stories to match. Past examples, such as the FTX debacle, suggest a precarious link between hype-driven marketing and actual sustainability.
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Read more: Fashionable Super Bowl advertisers don't always last
In an era increasingly defined by video conferences at work or remotely, cloud communication tools (formerly known as group chat tools) have become indispensable, especially with platforms like Microsoft Teams rising to meet this demand. This article was prompted by my Teams Essentials invoice today and led me to review it and the related Microsoft M365 plans, focusing on features, pricing, and ideal user scenarios. Whether you are a small business exploring options or a large organisation needing advanced collaboration features, this piece aims to address your questions regarding which platform might better suit your operational needs. For more insights into Microsoft Teams, visit the official Microsoft Teams page.
TL:DR – This comparison reveals that Teams Essentials is a more feature-rich option targeted at small businesses wishing to use Microsoft’s collaboration tools without subscribing to the full Microsoft 365 package, unlike the free version of Teams which is limited in both features and capabilities. You might find Teams Essentials or a Microsoft 365 subscription compelling enough to justify the difference but it is hard to argue with a price point of free.
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Windows 2.1, released on May 27, 1988, represented a crucial evolution in Microsoft’s operating system, bridging the gap between MS-DOS and the more sophisticated versions of Windows that followed. This article examines Windows 2.1's significance, its technical details, and its cultural impact on computing at the time, alongside a reflection on how it laid the groundwork for the eventual success of Windows 3.0, which would firmly establish Microsoft’s dominance in the PC market.
If you're curious about the technical features of this version or how its architecture compared with more modern iterations, you’ll find all that information over on Wikipedia.
TL:DR – The article explores the technical aspects, historical context, and influence of Windows 2.1, emphasising how it shaped the future of Windows operating systems leading to Windows 3.0's success. The discussion revolves around its variants Windows/286 and Windows/386, the system's limitations, and its eventual obsolescence.
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The Dell XPS 13 9370 was billed back in 2018 as one of the most compelling ultrabooks available, boasting a compact design, impressive specifications, and a high-quality display. But did it live up to the hype? This article will explore the design, display, hardware performance, and overall user experience of the XPS 13 9370 based on ownership and use for several years. For those interested in purchasing newer models or exploring more about the specifications, you can check out the Dell UK website.
TL:DR – The Dell XPS 13 9370, equipped with Intel's i7 processor, offered an impressive range of features at the time including a high-definition FHD display, USB-C and Thunderbolt, compact build, and fast performance options. An absolute bargain now second hand, potential buyers may want to carefully consider potential cooling issues before making a decision - although replacement fans are super easy to find and fit.
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Read more: Dell XPS 13 9370 review after three years ownership
The PlayStation Network (PSN) has encountered significant downtime, leaving gamers frustrated and disconnected. This article outlines what you need to know about the current outage, its impacts on gameplay, and steps you can take to stay informed. If you're wondering why PSN is down and what it means for your gaming experience, keep reading.
TL:DR – The PlayStation Network (PSN) has experienced a major outage affecting a wide range of features including account management and online gameplay. Users have reported extensive downtime while Sony works on resolving these issues. For real-time updates, check the PSN Service Status page. you might want to participate in real world activities this weekend until its fixed!
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The Bally Eight Ball Deluxe is not just a pinball machine; it is an iconic piece of arcade history. Designed by George Christian and released by Bally in 1981, this machine offers a unique combination of gameplay and compelling visual design that continues to enthral enthusiasts. This article pays tribute to the development, gameplay features, popularity, and enduring legacy of the Eight Ball Deluxe, answering questions you may have about its significance in the world of pinball.
Is the Bally Eight Ball Deluxe still a staple in arcade culture? What features set it apart from its predecessors? And how has its legacy extended to the digital realm? We will cover all these aspects and more, offering insights into what makes this machine a beloved classic.
TL:DR – The Bally Eight Ball Deluxe, released in 1981, is a renowned pinball machine known for its engaging gameplay mechanics, attractive design, and significant influence on the industry. It features intricate shot combinations, drop targets, and a successful digital adaptation. Its legacy endures through various media, maintaining its status among collectors and arcades today.
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Read more: Why Bally Eight Ball Deluxe Remains a Legendary Pinball Game
Starting January 16, 2025, Microsoft 365 Personal and Family plans worldwide will include Microsoft Copilot and Microsoft Designer. Existing subscribers will automatically gain access to Copilot within applications like Word, Excel, PowerPoint, Outlook, and OneNote, provided they update to the latest version.
TL:DR – Wait, what if I don't want Copilot? Well you can downgrade your Microsoft 365 subscription or move to a perpetual licence of Office.
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Read more: Switching to Microsoft 365 Personal and Family Classic Plans
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- Finding the Best Copilot+ PC Deals on a Budget
- To Copilot+ PC or not to Copilot+ PC, that is the question
- Behind the curtain is AI just Smoke and mirrors?
- Windows 11 24H2 update - theres a lot to unpack